Tips for wechat official account’s marketing

Submitted by ruo on Thu, 04/06/2017 - 14:05

Run well your wechat official account to marketing your business.

As we all know how important it is to have a  wechat official account for China market. However,have one is only the start, it's a long way to run it well.Here are some tips for you to do wechat official account's marketing.

  1. promote your wechat official account at the end of an article. Based on statistics, better use your wechat official account’s name instead of your wechat officila account’s ID. People prefer to search a wechat account via name.
  2. Try to get some media resources, know some media website’s editors,invite them to share your good content. Expand your influences in media circle and in your related industry.
  3. A lot of wechat official account’s runners/managers are looking for good/high quality materials for their own wechat accounts. They would love to transfer/shasre yours if it’s good enough. All the forwarded articles can not be edited(Tecent made the rule in order to protect copy right), it’s a good thing for promotion. However, based on the following data, it doesn’t help a lot to get more followers.

From Left to right are: platform(which transfer the article), title, clicks,links.

tips for wechat official account's marketing

People could visit the original wechat official account when read the article.  It’s a good way to promote a new wechat official account.

In a summary, two tips for how to run a wechat official account:

  1.  create high quality content constantly;
  2. Make sure your good content has been disseminated by medias,especially authority websites. The dissemination of a new wechat official account is limited so that other VIP wechat official accounts couldn’t know your great content. Work with authority websites and let other wechat official accounts’ manager to find you and transfer your high quality content.

If you have any question about how to run a wechat official account or do social media marketing, please feel free to leave a message or send us an email to [email protected]

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