Expand business in China via online marketing channels

Submitted by ruo on Thu, 03/23/2017 - 19:54

Main online marketing channels in China

What is the best and most efficient way to promote your business in China or a new market? The answer is to pormote your business through online marketing channels.

Below are the main online marketing channels in China:

Search engines advertising

SEO/SEM with baidu and 360. Let your potential customers to find you through local search engine. It also will increase traffic of your website from your target market China. why don't use google? Because google is blocked by the "Great Wall Project".

Linking building

Build links/backlinks to hot websites, related forum to increase the presence of your website in target marketing . Let potential customers to know you. Also,enhance your ranking on local search engine such as baidu and 360.

Social medias marketing

Youtube, Twitter, Facebook, what'sapp etc. are not working in Mainland China. We have to use the local social medias. Chinese  customers mostly use wechat, weibo, youku(for video),Zhihu, Baidu Zhidao etc. Integrate your website with wechat & weibo login to make it more convenient for customers to visit your website and share information with others.

 E-commerce website

Except build your own e-commerce website we also recommend you to use local ecommerce platform. The most used local e-commerce platforms are Tmall, Taobao and JD.com. They occupy the most traffic and market of online shopping.

Based on our experiences we can help to build a store on Tmall, Taobao, JD.com and let more customers to find your products.

Besides,integrate your E-commerce website with most used payment gateway like Alipay and wechat pay. They are the main online payment methods in China. Credit cards are not so popular used in online marketing in China because Chinese people think it's unsafe.

App building and publish

Now it's a mobile age and people go everywhere with their cellphone. App is a huge market and good method to share your products with Chinese customers.

We can do the translation for your existing app and choose the right keywords for your app and publish your app on hot app stores to increase the exposures of your app and let customers find your app through right keywords.


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